TEJA VENTURES
THE WORLD'S LARGEST ECONOMY: THE SHE ECONOMY
The Harvard Business Review estimates the female consumer market to be a growth market bigger than China and India combined.
THE GAP: THE CASE FOR INVESTING IN WOMEN
The rise of the She economy coincides with a rising middle class
Consumer expenditure growth at its strongest in Asia at 4.6% year-on year
Increasing mobile penetration is leading to a faster adoption of technology and the creation of a greater online to offline ecosystem
ASIAN MARKET OPPORTUNITY
Key Asia Growth Trends
INVESTMENT THESIS
Teja Ventures' investment strategy is shaped by leveraging the economic potential of women in Asia as a demographic across the entire value chain of investment. When assessing investments, it will apply objective investment criteria in addition to a gender lens methodology which consists of one of the three following gender lenses.
Why the need for a gender lens?
We believe that using a gender lens methodology to analyze investments is a way of maximizing return and mitigating risk of portfolio investment over time.
GENDER LENS METHODOLOGY
When assessing an investment, Teja Ventures will apply at least one of the following gender lenses as a screen
THE INVESTMENT CASE: PIPELINE
Teja Ventures sees the following as examples of the types of investment opportunities using a gender lens