THE SHE ECONOMY IS THE WORLD’S LARGEST ECONOMY

Women consumers are the growth engine of some of the world’s biggest markets, such as China, India and Indonesia. We see women as an engine driving high growth and revenue in companies.

In the digital age, women as end-users and consumers drive the growth of companies regardless of whether they are female-oriented or not, particularly in internet, mobile and social media businesses.


Asia Market Opportunity

Our analysis suggests that much of future investment into Asia will be in advanced technologies, upscaling traditional industries with technology and innovative business models.

The rise of the She Economy coincides with a rising middle class

Consumer expenditure growth at its strongest in Asia at 4.6% year-on-year

Increasing mobile penetration is leading to a faster adoption of technology and the creation of a greater online to offline ecosystem

OUR INVESTMENT THESIS

We invest in technology and business models that leverage the potential of women as a demographic


Consumers


Women control approximately 80 percent of global discretionary spending. They are multiple markets in one and buy on behalf of their households.






Online Traffic


Women are more active online than men. They use social media more often daily and interact with brands more often online.






Mobile Workforce


Over the last three decades, labor force participation by women has been an upward trend. The trend towards contingent work presents greater economic opportunities and flexibility for women.